Coca-Cola hires Rob Gehring from Monster Energy to run its North American operations
Coca-Cola is trying to maintain growth as consumers face higher gas and grocery prices.
TL;DR
- Rob Gehring is moving from Monster Energy to lead Coca-Cola's North America unit.
- His tenure begins on December 1.
- Coca-Cola aims to maintain growth despite economic challenges affecting consumer spending.
- The beverage giant reported 7% net sales growth and 3% volume growth in North America in the second quarter.
- Gehring previously served as chief growth officer at Monster Energy and was CEO of Swire Coca-Cola USA.