What Amazon must do to get its stumbling stock back to record highs and beyond
The performance of Amazon Web Services is the key.

TL;DR
- Amazon's stock rally stalled after reaching a record high in August, dropping over 7%.
- Morgan Stanley remains bullish on Amazon, raising its price target to $350 and adding it to their top picks list.
- Key factors for future stock performance include strong AWS revenue growth, better-than-expected AWS operating margins, the strategic value of Bedrock, success in agentic AI, and benefits from physical AI (robotics).
- CEO Andy Jassy's commentary on the three-decade usable life of data centers and the profit dynamics of hardware has been crucial for investor confidence.
- Amazon's partnership with Nvidia is expected to continue, with AWS being a primary platform for Nvidia chips.
- The company's model-agnostic approach with Bedrock is seen as a strength, focusing on driving compute demand rather than solely developing frontier AI models.
- Physical AI, such as warehouse robotics and self-driving vehicles, is anticipated to significantly impact Amazon's logistics operations and generate substantial cost savings.