Who owns ‘brain rot’?: inside the international legal drama over a beloved meme

Copyright law in the US only applies to human-made creations, but AI characters like Tung Tung Tung Sahur are challenging that

Who owns ‘brain rot’?: inside the international legal drama over a beloved meme

TL;DR

  • The AI-generated character Tung Tung Tung Sahur (Triple T) has become a global internet sensation.
  • A lawsuit filed in California questions whether AI-generated characters can be copyrighted, centering on the requirement of human authorship.
  • The case involves a French agency representing the creator and a US games company that used the character in a Roblox game.
  • Opponents argue that memes amplified by collective online effort should not be solely owned by the original creator or their representative.
  • The lawsuit challenges the definition of 'human authorship' in the context of generative AI, with copyright law emphasizing 'original expression' by a human author.
  • The case involves complex international legal dealings and could establish precedents for intellectual property law regarding AI-generated content.
  • The blurry nature of authorship and the global reach of online content complicate enforcement and legal interpretation.