Fast, furious and potentially fatal: why are supercars suddenly so popular?

Once the preserve of the ultra-rich, supercars are finding new drivers through rentals, finance deals, influencer culture and the manosphere. But why would anyone want a 200mph vehicle?

Fast, furious and potentially fatal: why are supercars suddenly so popular?

TL;DR

  • Metropolitan police seized over 90 cars worth £8m in a single weekend for offenses like driving without insurance and antisocial behavior, aided by strengthened laws.
  • Supercars, once exclusive, are now widely visible through social media, media appearances, and an increase in production by manufacturers.
  • The supercar market includes wealthy collectors, influencers promoting aspirational lifestyles, and a growing rental sector, though the latter faces issues with inexperienced or reckless drivers.
  • Concerns are rising about the safety and societal impact of supercars, including dangerous driving incidents, potential fatalities, and their compatibility with environmental goals.
  • The future of supercars is uncertain, with increasing regulations and costs potentially impacting their continued production and desirability.