People are scrambling to find wads of cash dropped all over American cities
August 21, 2026 / 3:48 PM EDT / CBS News
TL;DR
- Social media accounts are hiding large sums of cash in public places for followers to find.
- These 'cash drop' accounts have gained millions of followers and are active in numerous cities.
- The money is hidden in various containers and locations, attracting eager participants.
- Drops can be tied to business promotions or serve to build the account's own brand.
- Some accounts are anonymous, while others are part of larger networks or companies like PassPass.
- The business model can generate revenue through sponsorships, ad revenue from views, and dedicated apps with subscription services.
- The trend is seen as a response to economic uncertainty and a desire for free money.
- While some winners share their joy, the anonymity of some accounts leads to speculation about authenticity.