Alaska Airlines Unveils Massive Premium Cabin Overhaul in High-End Travel Race
Alaska Airlines is overhauling its Alaska and Hawaiian cabins to include brand-new top-tier suites, a premium economy class and other features.
TL;DR
- Alaska Airlines is overhauling cabins on both Alaska and Hawaiian Airlines to add premium seats and amenities.
- New offerings include 'Aurora' lie-flat suites and 'Premium Reserve' premium-economy sections on select aircraft.
- Hawaiian Airlines' Airbus A330s will receive new first-class suites and a premium-economy section.
- New, larger airport lounges are being built at Seattle-Tacoma International Airport and Honolulu.
- The overhaul is a strategic move to increase reliance on higher-margin revenue streams like premium seats and loyalty programs.
- Alaska Airlines is also launching a rewards debit card for its Atmos loyalty program.
- Frequent flyer program members will have new options for earning miles, moving away from distance-based earnings.