Irish politicians disavow ‘demeaning’ PSA warning grandparents not to hug family without asking consent
A viral ad in Ireland warning against grandparents hugging grandchildren without asking for consent sparked outrage and was pulled by the Dublin Rape Crisis Centre.

TL;DR
- An ad by the Dublin Rape Crisis Centre (DRCC) titled 'We-Consent' urged grandparents to ask for consent before hugging grandchildren.
- The ad sparked international controversy and was criticized by Irish politicians from multiple parties.
- Irish Justice Minister Jim O'Callaghan announced the ad's removal, stating it was inappropriate, demeaning, and did not represent government views.
- Irish Sen. Gareth Scahill criticized the use of public funds for the 'ill-thought out' and 'offensive' ad.
- The DRCC stated the 'We-Consent' campaign aims to increase awareness and practice of consent from an early age and will reflect on the video's impact.