Sali Hughes on beauty: will social media bans for teens mean the return of grownup skincare?
Soon it will be harder for the beauty industry to aggressively market at children, hopefully spelling the end of gimmicky, ineffective kiddie makeup
TL;DR
- Social media bans for under-16s and digital curfews for 16- and 17-year-olds are considered sensible.
- These bans may reduce the beauty industry's aggressive and cynical marketing towards children.
- Ineffective and gimmicky kiddie makeup and skincare might decrease in marketing spend and retail space.
- Specific products criticized include pH colour-adjusting makeup, jelly stick blushers, fruit-smoothie-packaged anti-ageing skincare, and whitening toothpastes.
- Sunscreen is noted as the only effective anti-ageing skincare, though social media has wrongly advised against it for kids.
- Spot patches are considered acceptable as they address a normal teenage flaw hygienically.
- The beauty industry may be compelled to mature and focus on adult consumers.