Coca-Cola CEO says Diet Coke is back, takes on 'fridge cigarette' moniker
Diet Coke sales surged 6% globally as the "fridge cigarette" trend raises concerns about dopamine, artificial sweeteners and emotional dependency patterns.
TL;DR
- Coca-Cola CEO Henrique Braun is not bothered by Diet Coke's viral 'fridge cigarette' nickname.
- Diet Coke's global sales volume increased by 6% in the third quarter of 2026.
- Experts suggest the 'fridge cigarette' trend may be linked to emotional dependency and the sensory appeal of Diet Coke.
- Concerns are raised about artificial sweeteners potentially affecting the brain's reward system and neurotransmitter depletion.
- Replacing cigarettes with Diet Coke is viewed by some as trading one habit for another, with recommendations for natural dopamine production and stress management.