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Martha Stewart is addressing the backlash over her controversial Halloween costume, saying she intended to \"bring more awareness\" tohomelessness.

The 85-year-old businesswoman and television personality sparked outrage after sharing — and later deleting — a photo of herself dressed in ripped jeans, a distressed button-down shirt, with a sign that read, \"I AM HUNGRY. HELP ME!!\"

The image was included in an Instagram carousel promoting Stewart’s QVC candles. The post was quickly removed after a wave of criticism flooded her comment section.

MARTHA STEWART QUESTIONS MEGHAN MARKLE’S HOMEMAKING CREDENTIALS WITH BLUNT CAREER ASSESSMENT

Stewart later addressed the controversy in a statement toPage Six.

\"I’ve spent decades teaching others how to celebrate Halloween — sharing fun, festive recipes, providing unique craft ideas, and giving tips on entertaining and hosting to make the most of one of my favorite holidays of the year,\" Stewart said.

\"I am distressed that myHalloween costume yesterday, which was intended to bring more awareness to the very serious subject of homelessness, has offended people, which was never my intention,\" she continued.

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\"Homelessness continues to remain one of America’s greatest challenges and ongoing crises, something that I care deeply about and I have spent a significant amount of time and effortsupporting charitiesthat combat this ongoing social epidemic,\" Stewart added. \"I am committed to continuing to make a difference.\"

Despite Stewart’s explanation, the costume continued to spark criticism online.

\"Definitely tasteless. Of all the things she could have done,\" one person wrote onX.

\"Really? Is she that dense and misguided? You NEVER dress up as someone poor, sick or in dire circumstances. Never a fan but now disgusted,\" another personwrote.

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\"Just say that you’re sorry and you didn’t mean to upset anyone. It was just a poorly thought-out costume. Pretending that it was to raise awareness is just a very stupid lie,\" a critic wrote on Reddit.

\"OMG, that’s the best she could come up with? Very lazy and condescending, thinking anyone would believe this explanation,\" another person added.

Others defended Stewart and argued that people were taking the costume too seriously.

\"Gawd … people are way too sensitive!\" one personwrote.

Another userdescribedthe costume as being \"in good fun\" and wrote, \"Leave her the f— alone.\"

\"People are so thin-skinned. It’s Halloween and it’s a joke,\" another personwrote.

Stewart shared a statement to her Instagram page hours after addressing the controversy to Page Six.

She wrote in a note posted to herInstagramgrid: \"It's hard to admit when you've really screwed up. My earlier statement didn't go far enough. I know many people are suffering economically. Wearing a costume like I did was insensitive and not funny. I am very sorry. - Martha.\"

A representative for Stewart did not immediately respond to Fox News Digital's request for comment.

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The costume, shared on Instagram, was criticized for trivializing homelessness. Stewart initially stated it was intended to raise awareness but later admitted it was insensitive and not funny.","Multimillionaire lifestyle mogul says her costume was ‘insensitive and not funny’ after provoking furious backlash","https://i.guim.co.uk/img/media/26bc2899dc7fc862370b1b2867e1a92145ec42c9/0_129_3602_2882/master/3602.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&precrop=40:21,offset-x50,offset-y0&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctZGVmYXVsdC5wbmc&enable=upscale&s=3f46b81a4edd724a259a73a0087a8f00","2026-11-02T04:35:53","https://www.theguardian.com/lifeandstyle/2026/nov/02/martha-stewart-apology-homeless-halloween-costume-backlash","unknown","liberal",{"_29":90,"_58":91,"_60":22,"_48":92,"_62":93,"_64":94,"_66":95},"Martha Stewart has apologised after sharing an image of herself dressed as a homeless person for Halloween, which provoked a backlash online.\nThe 85-year-old media personality, who is worth an estimated US$400m, shared a picture of herself on Instagram on 31 October, in which she had a dirty face and wore ripped jeans and a beanie while holding up a sign that read: “I AM HUNGRY HELP ME!!” The post promoted Stewart’s candle range in the caption and two photos in the carousel.\nMultiple commenters immediately criticised her decision. “Why do you think poor people who are dying on the side of the road are a costume?” one asked, while another wrote: “Read the room Martha, people are struggling out here.”\nOn Sunday, Stewart issued a statement to media outlets including Page Six and People magazine explaining the costume, but fell short of apologising.\nHer costume was “intended to bring more awareness to the very serious subject of homelessness”, she claimed, adding that she was “distressed” that the costume “offended” people.\n“I’ve spent decades teaching others how to celebrate Halloween – sharing fun, festive recipes, providing unique craft ideas and giving tips on entertaining and hosting to make the most of one of my favorite holidays of the year,” Stewart said.\n“I am distressed that my Halloween costume yesterday, which was intended to bring more awareness to the very serious subject of homelessness, has offended people, which was never my intention.\n“Homelessness continues to remain one of America’s greatest challenges and ongoing crises, something that I care deeply about and I have spent a significant amount of time and effort supporting charities that combat this ongoing social epidemic. I am committed to continuing to make a difference.”\nHours after that statement was published, Stewart wrote a second statement on her Instagram in which she apologised.\n“It’s hard to admit when you’ve really screwed up. My earlier statement didn’t go far enough,” she wrote. “I know many people are economically struggling. Wearing a costume like I did was insensitive and not funny. I’m very sorry.”\n“I want to know the annual salary of everyone who was OK [with] it,” one commenter wrote. “Love Martha but how did no one on her PR team tell her that wasn’t a good idea?” another asked.\nThere are at least 770,000 homeless people across the US, according to official figures, with hundreds of new bills criminalising sleeping outside or lingering in public spaces having passed since the supreme court ruled in 2024 laws were constitutional.","17d5bf0846878f33e991fc95cdb54784b876d62fb2a7d299d744903c8306e28f","891dd9cb43b31f4eced2f2eb9474a3c71f943050dedaa80a606ab036b26738e07a3078674914be13a7ea4159cbfae7f1508ea0241e3a10e5578b0bfc2578e741",[96,97,98,99,100],"c70c3496af43d505c85c2c54b4792401b1620ba0b7793cc8e68348d7f2a209da","Martha Stewart says she ‘really screwed up’ after dressing as homeless person for Halloween\nMultimillionaire lifestyle mogul says her costume was ‘insensitive and not funny’ after provoking furious 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Martha Stewart Apologizes for Homeless Halloween Costume

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